Here is further evidence of how RAPP lives and breathes Customer Obsession. With the introduction of a method that dramatically improves customer development, RAPP Germany offers its retail and mail-order clients an answer to the dilemma of dealing with ever-increasing marketing costs on the one hand – and sinking customer lifetime values on the other: Customer-centric Segmentation.
The costs incurred by retail companies for customer acquisition are getting higher and higher and lead to considerable margin erosion. Today it is ever more seldom that companies can achieve enduring customer loyalty – and as a result you reach a stage where the mechanisms involved in acquiring new customers become inefficient.
Thanks to the implementation of our Customer-centric Segmentation (CCS) programme, RAPP Germany gives you the chance to conduct far more effective communication with potential customers – increasing new, long-term customer loyalty, without jeopardising your margins.
If, in the past, customer data was collected and analysed for relevant information for the purposes of overlapping marketing objectives, RAPP will be able to derive and calculate the connections between customer specific behavioural patterns – and the relevant factors necessary for you to achieve success. With this approach, you will be able to maximise the effectiveness of your communication measures – and your customer lifetime values will rise, without raising your expenses.
Would you like to find out more about Customer-centric Segmentation?
Sven-Ole Binder would be happy to provide you with more information.