First and foremost, the work we do for RUNNERS POINT highlights our conceptual strengths and strategic solutions for its retail outlets and mail-order business. We gave its CI guidelines for online content, packaging, leaflets and mailings a complete overhaul – and in the process launched the new modern, consistent and unmistakable RUNNERS POINT look. Furthermore, we develop campaign ideas across all channels for nationwide implementation as well as greetings cards, mailings and much more besides.
We also assisted RUNNERS POINT when they switched from the HappyDigits to the PAYBACK customer loyalty programme. This included designing the new customer card and the successful introduction of the multi-partner programme with the corresponding communications materials.